My name is Mira Tfaily, I like writing and teaching. I graduated from Sciences Po Paris (where I’ve been teaching since 2022), the Sorbonne and EHESS. I’m based in Paris. 

YouTube Strategy

I collaborate 1:1 with business/marketing YouTubers to optimize their strategy and scripts. For selected examples of my work, see here.

My approach is best-suited for established YouTubers (100k+, post Content Market Fit phase), or for start-ups aiming to develop organic acquisition on YouTube. Occasionally, I work with smaller YouTubers to help them find their Content Market Fit.


I am passionate about teaching and transmission. I currently teach sociology at Sciences Po Paris (previously Sorbonne Paris IV, Panthéon Sorbonne Paris I, Paris-Saclay, Institut Catholique de Paris).

I blog about it (FR), and I’m currently writing a book (EN).


In another life, I was a PhD candidate at EHESS working on Uberization in Beirut. See selected publications here, selected talks here.


Best way to contact me is via email :